Product Marketing
Effectively positioning your product amidst the Wild West of consumerism (and your competition) can make or break a brand. As Product Marketing Experts, we conduct market and competitor research before identifying your product's unique selling points. We can develop a clean, persuasive messaging framework to communicate product benefits and features to potential customers. Other elements of product marketing we are adept at include pricing and distribution channel strategy.
Go-To-Market (GTM)
A solid Go-To-Market strategy is the first step in getting your product out into the world. At Kay Squared, we can strategize and execute how the product will be launched, promoted, and sold all while coordinating timelines, objectives, and responsibilities. Think of us as your brand compass, leading you to a successful product launch.
Marketing Campaigns
We're campaign strategy aficionados, knowing what type of campaigns will yield the metric you're seeking, whether it's increased acquisition, engagement, retention, conversion, or all of the above. With hundreds of marketing campaigns under our belt, we can dive into your business metrics and offer the right campaign solution for you.
Even better, we can execute what we preach and will monitor key performance indicators (KPIs) to evaluate the success of marketing campaigns and initiatives, including revenue, and conversion rates.
Social Media Marketing
Social media can be the first impression of your brand. A growing trend is researching a brand's social media channels before purchasing. We can optimize your channels for engagement and conversion. After diving into your data, we can offer insights into your demographic, what and when to post, templates for IG Stories, suggestions for TikTok Shop, and more.
Email & SMS Marketing
Reach customers right on their phone with strategic emails and SMS marketing. We can design engaging welcome flows, retention flows, abandon cart, and more, all while keeping with email and sms marketing best practices. Even better, we can continually optimize based on KPI's.
Brand Story
The key to excellent, memorable marketing: Sell a solution, not a product. By creating a brand story, you can clarify your message and make it customer-centric, allowing for easy product adoption and ultimately brand success.
We are experts at defining the inner problem, establishing your product as the "magical guide" (think, Yoda), and showcasing how your product can aid the customer on their hero's quest to save the world. May the force be with you.